Ohio-HIV/AIDS Radio Campaign
As part on an on-going campaign with the Ohio Department of Health HIV Care Services Section to raise HIV awareness, SUMA created an outreach partnership with Radio One in Cincinnati. Radio One owns three radio stations targeted to African Americans and has a significant talk radio presence in the area. SUMA launched a direct mail campaign in targeted zip codes to drive listeners both to Radio One programming and to a micro-website containing information about HIV. Popular disc jockeys generated community conversations about HIV on the air, including live interviews with local HIV/AIDS activists and experts. Website analytics show a sharp increase in visitors after each live interview on Radio One.