Public Health Preparedness Social Marketing Campaign

SUMA Social Marketing created a social marketing campaign for Tarrant County Public Health to better prepare the public for a public health emergency. SUMA facilitated focus groups to understand the public’s awareness level of personal preparedness; identified community stakeholders; developed cooperative partnerships for each county’s public health department within its respective community to enhance the scope of related programs, activities, and messages; identified distribution channels to reach special populations, such as homeless, non-English-speaking, homebound, hearing-impaired, and visually impaired individuals; and developed a Metroplex Public Health Joint Information Center operations plan to set forth how each county would deliver messages during a public health emergency. In addition to the partnerships and communication plan it developed, SUMA created a slogan, visual and audio public service announcements, a brochure, a logo, and a website template.