SUMA Social Marketing conducted a needs assessment for the Texas Maternal and Child Health Block Grant Program, authorized under Title V. In order to receive Title V funding earmarked to improve the health of all mothers, children, and their families, states must submit an application every five years containing the results of a statewide needs assessment. The application must include plans to meet the long-term priorities of the state, with specific activities related to the national performance measures and unique state performance measures developed from the Title V five-year needs assessment.
As part of the needs assessment, SUMA conducted qualitative research through focus groups with consumers from the MCH population and with parents of children with special healthcare needs to gather data about resources, access to care, and health needs in their communities.
SUMA also facilitated stakeholder meetings with healthcare workers and public health administrators that explored regional needs in the maternal and child health. These qualitative research findings were then distilled into a comprehensive, statewide needs assessment.