Utah Safe Haven Law Awareness Campaign
Utah’s Save Haven law allows parents to leave their newborn in any hospital without fear of prosecution. In 2017, The Utah Department of Health hired SUMA to raise awareness of this law. SUMA conducted formative research with women who recently became mothers. Based on this research, SUMA created three campaign pieces to raise awareness of the law: a sign for outside hospitals, two posters for inside hospitals, and business cards to be handed out by healthcare providers. SUMA also created social media advertisements, which raised awareness and increased website traffic.