Zika Booklet Final

Utah Zika Prevention Campaign

In 2017, SUMA conducted formative research with Utah women to understand their perceptions and knowledge about Zika prevention. The research, which was done on behalf of the Utah Department of Health, indicated a low awareness of Zika among the target audience. SUMA created an educational booklet in English and Spanish, as well as Facebook advertisements in order to raise awareness and knowledge about Zika, how it is spread, and the resulting birth defects that can be caused by the virus.