research + campaigns = behavior change

We make
come alive

Our reports are so much more than words on a page. They amplify the voices of those who have shared their expertise and experiences, including mothers, fathers, healthcare providers, and public health experts. Our clients have said they use our reports as roadmaps to improve and refine programs to better meet the needs of those the program is designed to serve.
Texas Department of TransportationAlcohol-Impaired Driving
SUMA conducted focus group research to test informative statements, commercials, and billboards and gauge reactions and motivation to prevent driving under the influence of alcohol.
St. David’s Foundation Aging in Central Texas
SUMA held focus groups in Austin and Bastrop to learn about the joys and challenges of aging in Central Texas, with special attention paid to caregiving and end-of-life planning.
Texas WICShopping Experience Research and User Interface Testing
Through one-on-one interviews, SUMA conducted user interface testing with WIC clients to learn about their experiences and preferences with the myTexasWIC shopping app.
Texas WIC Statewide Study of Breastfeeding Behaviors
SUMA conducted research with women in six cities across Texas to gain insight into breastfeeding knowledge and behaviors as well as reactions to creative media and marketing approaches to promote breastfeeding.
Texas WIC How Healthcare Providers Promote and Support Breastfeeding

SUMA conducted focus groups with healthcare providers to determine strategies to increase the number of women who achieve medical recommendations for breastfeeding as well as to gauge their awareness of WIC and its services.

Texas Department of State Health Services Sexual Violence Prevention

SUMA held focus groups and interviews across Texas to learn about young men’s and women’s experiences and perceptions of sexual violence, as well as to test messaging about this topic with the intended target audiences.

Texas Department of State Health Services Services to At-Risk Youth (STAR) Program
SUMA held focus groups across Texas to learn about the impact of the STAR program, including groups with program staff and parents who had experienced STAR's free family counseling services.
Texas Department of State Health ServicesHealthy Texas Mothers and Babies Communication Campaign Formative Research
SUMA conducted extensive statewide qualitative research to improve the DSHS Healthy Texas Mothers and Babies initiative to deliver preconception and interconception health information.
City of Waco, TexasHealthy Waco Women Campaign
City of Waco, TexasHealthy Waco Women Focus Group
SUMA conducted formative research and created a public health campaign that helps young women in Waco, TX find affordable well woman exams near them.